About Me

Human-centered event and field marketing professional specializing in data-driven campaigns and brand experiences for tech and AI organizations. I bridge storytelling with systems by blending automation, analytics, and creativity to drive measurable growth.

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Over the past decade, I’ve led and supported programs like Adobe Summit, CES, and ASD Market Week, and I’m now focused on tech- and AI-driven event marketing, marketing operations, and campaign automation.

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As a second-generation Latina, curiosity and adaptability have taken me across industries and across the country, shaping some of the most rewarding creative challenges of my career. I thrive where structure meets storytelling and where data, systems, and creativity converge to deliver clear ROI and unforgettable experiences.

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Certified in AI Fundamentals for Non-Data Scientists (Wharton Online) and completing Marketo certification, I build scalable workflows, dashboards, and reporting using Salesforce, HubSpot, Google Apps Script, UTMs, segmentation, and A/B testing to improve efficiency and insight across campaigns.

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I recently founded (f)events, a start-up/boutique consulting concept focused on event strategy and B2B brand experiences with a tech-forward, AI-savvy edge. It keeps me creative and connected while I explore my next full-time opportunity.

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Thank you for visiting, if you’d like to connect or collaborate, I’d love to hear from you.

 

Gracias y Aprovecha el Día.
Thank You and Seize the Day.
-Karen (Kai) Robles