About Me

I'm a creative, results-driven event strategist with 10+ years leading sponsorships and brand activations for some of the world’s most recognized B2B and tech events including Adobe Summit, CES, and WWDMAGIC. I specialize in delivering experiences that spark connection, drive revenue, and stay ahead of trends.

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As a second-generation Latina, my curiosity and adaptability have taken me across industries, across the country, and into some of the most rewarding creative challenges of my career. I thrive at the intersection of structure and storytelling, especially in high-growth environments where big ideas and clear ROI go hand in hand.

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Right now, I’m expanding my skills through an AI for Business Specialization from The Wharton School, University of Pennsylvania Online! to stay ahead of how technology is transforming event marketing and brand engagement. In my downtime, you’ll find me exploring pop culture trends, cooking something new, gaming, or hanging with my cat Kensington.

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Recently, I also began building (f)events, a boutique consulting concept focused on event strategy, sponsorship sales, and B2B brand experiences, with a tech-forward, AI-savvy edge. It’s a passion project that keeps me creative and connected while I explore my next full-time opportunity.

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Thanks for stopping by. Take a look around and if you’d like to connect, I’d love to hear from you.

Gracias y Aprovecha El Día!
Thank You & Seize the Day!
-Karen (Kai)

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